Working with business owners and directors, we provide business development support to formulate “Go-to-Market” strategies, forecasts and business plans. We also support our clients to develop sales & marketing processes & resources, to build brand awareness, partnerships, sales channels and new business leads to ultimately grow revenue.
Your business plan outlines your business strategy and what you need to do to achieve your goals. It helps you think through your options, identifying the best opportunities and how to make the most of them. You can also use your business plan to help convince banks, investors and other key stakeholders to support you.
A good business plan shows a clear understanding of the market and your business. It also sets out how you expect the business to perform and any funding requirements.
We can support you to develop your business plan, scoping the level of detail and preparing the content, dependant on the intended audience; e.g. investors, lenders, directors, board members, trustees.
A go-to-market strategy (GTM strategy) is an action plan that specifies how your company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to your customer, taking into account such factors as routes to market and pricing. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
GTM is often associated with product launches, but it can also be used to describe the specific steps your company needs to take in order to guide customer interactions for existing products. The GTM strategy defines the target market for a particular product or service. This could be a new offering to a new market, an existing product to a new market or indeed a new product to existing customers. Once the market is identified, who will be the buyers: i.e. the IT manager, business manager or C-Level executives.
The GTM strategy should focus on the product or service you want to offer and its particular business benefit for your intended customers. With the value proposition defined, you can determine a pricing strategy. In addition, the GTM strategy should also address marketing and promotion. An effective GTM strategy typically sketches out what sales and marketing channels you intend to use to reach the target market.
As mentioned above, the GTM is not a business plan, however it is important that there is a clear, well developed business plan in place to create an effective GTM. The business plan and Go-to Market strategy should go in sync with each other.
Atek has built up an excellent network of business partners to offer a range of related services and products to start ups and small business, these include;
The resulting diversity of our specialist areas allows us to serve a wide variety of clients in commerce and industry as well as enabling us to give expert advice to individual clients. We believe that our experience can help your business achieve success. That success is what we strive for, allowing us to grow together.